Banner Health
Banner Health contracted me to produce a photo library of targeted still photographs for their new website. The images had to show healthy lifestyle through exercise and diet and they had to be shot to fit a narrow horizontal space on the web. I hired a producer to organize the logistics, find locations, and keep the everything on task. We were heavily involved with Banner Health’s Phoenix, Arizona marketing team to brainstorm concepts for the shoot. We cast talent, selected wardrobe, scouted locations and hired a prop truck. I provided scouting photos of outdoor locations and several houses for the client to preview and approve. We also had an air conditioned RV for the days we shot outdoors in the Arizona summer heat. We had a full production crew including a digital tech, two assistants, two hair and make-up sylists, two prop stylists, two wardrobe stylists, and craft services to make the shoot go smoothly and comfortably. In the end it was a huge success for everyone involved.